Content Creator

Job Responsibilities:

As a Content Creator, you are responsible for developing high-impact visuals, videos, and copy that drive sales, repeat orders, and customer loyalty. This role ensures consistent, engaging, and conversion focused content across social media and the Shopify store.

Major Key Responsibilities:

• Content Production

- Plan, shoot, and edit photos and videos for products, lifestyle, and brand storytelling.

• Creative Copywriting & Design

- Write engaging captions, graphics, and banners that drive conversions and engagement.

• Shopify Content Management

- Update store visuals and copy to improve usability, layout, and sales performance.

• Al-Driven Creativity

- Utilize tools such as Midjourney and ChatGPT to generate fresh and distinctive visuals and copy.

• Brand Consistency

- Ensure a unified tone, visual style, and messaging across all platforms and touchpoints.

• Performance Tracking

- Monitor content effectiveness through analytics and refine strategies based on data.

• Team Collaboration

- Work with the marketing team on campaigns, product launches, and promotional activities.

• Trend Awareness

- Stay updated on social, digital, and e-commerce trends relevant to the food industry.

Key Performance Indicators (KPIs):

Your performance will be evaluated based on the following metrics:

1. Project Engagement Growth

- Achieve steady improvement in social media engagement rates (likes, shares, comments, saves).

2. Conversion Impact

- Increase conversion rates from content-driven campaigns and posts.

3. Shopify Sales Performance

- Drive higher traffic, improved user experience, and sales through optimized store content.

4. Timely Deliverables

- Consistently meet deadlines for content release, campaigns, and product launches.

5. Brand Alignment

- Maintain quality and consistency in messaging and visuals across all platforms.

6. Content Output

- Deliver a set number of high-quality content assets (photos, videos, graphics) per week/month.

7. Data-Driven Adjustments

- Implement improvements based on performance metrics and analytics insights.